Display Advertising Monitoring

  • Media fraud analysis
  • Tracking the visibility and surroundings of ads
  • Detection of bot clicks and false impressions
Ad-injection
Fake domain
Botnet
Fraud Types:
Layer on top of the site to display
ads on top of other ads
Layer on top of the site to display
ads on top of other ads

Servers / machines designed
to drive traffic

Bad external traffic
Domain spoofing
Bad autorefresh
The domain uses the services of a traffic generator, non-human traffic

Fake ad call with URL substitution
for a good site
Frequent page refresh to boost
ad impressions
Admon's display ad monitoring allows you to identify not only the basic Invalid Traffic, which comes from data centers, bots, search robots, and which can be easily filtered using standard parameter checks. But it is also difficult to determine invalid traffic (Sophisticated Invalid Traffic), requiring extensive analysis for identification.
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