Payback and ROI

Advertisers spend a lot of money promoting online, but often get very poor results. The reason may be low-quality traffic, which pretends to be targeted, bots, fictitious user activity, malicious toolbars, luring customers to competitors.
ROI drop to 40%
CPO increase
Organic reduction
Advertisers suffer losses:
Monitoring fraud and blocking malicious toolbars will increase conversion and revenue.
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