Building Effective CPA

CPA networks allow advertisers to pay only for targeted user actions - purchases, registrations, filling out profiles. But due to the constant growth of fraud, the use of this tool becomes risky. Cookies and motivated traffic reduce efficiency by up to 40%.
Cookie Stuffing
Brand context
New traffic channels
Fraud in CPA networks:
Substitution of cookies in the user's browser when visiting advertisers' sites.
Monitoring unscrupulous webmasters
Monitoring unscrupulous webmasters
Attackers create the illusion of user activity, and advertisers are wasting billions of dollars in waste.
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