Optimization of advertising costs
You may not even realize that you are paying for those customers who came to your site themselves, for bots who viewed your ads, or for motivated traffic from schoolchildren and students who were paid for their actions.
Fraud monitoring allows you to redistribute your advertising budget for more efficient use. Instead of paying intruders or using non-working tools for years, you can set up new transparent advertising campaigns that will really work.
Manageability and ROI
Advertisers spend a lot of money promoting online, but often get very poor results. The reason may be low-quality traffic, which pretends to be targeted, bots, fictitious user activity, malicious toolbars, luring customers to competitors.
So advertisers lose up to 50% of their budgets. Monitoring fraud and blocking malicious toolbars will increase conversion and revenue.
Building an effective CPA
CPA networks allow advertisers to pay only for targeted user actions - purchases, registrations, filling out profiles. But due to the constant growth of fraud, the use of this tool becomes risky.
Cookies and motivated traffic create the illusion of user activity, and advertisers are wasting billions of dollars in waste.
Protection against fraudulent schemes in CPA allows you to pay only for real users who were honestly attracted to your site and made a purchase or other targeted action.
Competitive analysis
By agreeing to promote services and goods on the Internet, companies often risk their reputation. To increase the volume of traffic, cybercriminals use brands in inappropriate creatives and unwanted environments - for example, on pirated and porn sites.
Analysis of brand use in advertising will protect you from unauthorized references, irrelevant environments and overpayments for brand traffic.
After analysis, we provide a list of id violators and evidence - log transitions, screen search results or html page.
Brand protection
By agreeing to promote services and goods on the Internet, companies often risk their reputation. To increase the volume of traffic, cybercriminals use brands in inappropriate creatives and unwanted environments - for example, on pirated and porn sites.
Analysis of brand use in advertising will protect you from unauthorized references, irrelevant environments and overpayments for brand traffic.
After analysis, we provide a list of id violators and evidence - log transitions, screen search results or html page